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Ever since Apple launched its first smartwatch, back in 2015, the Apple Watch has been a highly prized wearable across many different demographics — even though the price tag made it unaffordable for some. That changed on Tuesday, when the company announced the Watch SE, a more affordable watch for those whose budgets previously didn’t stretch to Apple smartwatch ownership.
Read: Here’swhen it’s available tomorrow and now.
With the Watch SE starting at $279 (£269, AU$429), Apple is looking to appeal to a new audience of smartwatch wearers — including children. The newlets people connect multiple watches to one iPhone, and Apple is clearly hoping parents can be convinced to invest in a smartwatch for their beloved offspring.
Though it’s much like the current Series 3 watch in appearance, the Watch SE contains a more powerful processor than Apple’s older timepiece. The Series 3 dates back to 2017, so customers may well be reassured to know Apple is doing more than rebadging an old product; the company has given the gadget a much-needed internal refresh to make it relevant in 2020 and beyond.
As you might expect from a less expensive model, the SE doesn’t have all the advanced features of Apple’s higher-end watches, such as the FDA-cleared ECG app, but it still has a number of fitness-tracking capabilities and the fall-detection feature introduced in the Series 4. These include the same accelerometer, gyroscope and always-on altimeter as the new Apple Watch Series 6. The company also promises larger and easier to read metrics on its “most advanced” watch display, which is actually 30% bigger than the screen on the Series 3.
Apple’s September event is usually an opportunity for the company to show off its latest iPhones, but with no phones making an appearance Tuesday, watches were able to take center stage. We’re in just a few weeks, but until then, the company has offered up some things to get excited about.